About the Workshop
We all want to make impact in the work that we do. One of the best ways is to reveal a key truth in the world that our stakeholders are not yet aware of. When you see your audience go “Aha!” and a lightbulb turns on in their minds, it can be a powerful motivator that drives your stakeholders to take meaningful action.
You may also have seen experienced people link disparate data points into a coherent and powerful insight at the snap of a finger. Do you wonder how they did it and whether you will ever get there?
At Studio Dojo, we believe such a process of crafting impactful truths is not just God-given talent and can be learnt and practised by everyone, including you!
Whether you’re a beginner building your foundations or a seasoned practitioner looking to become more intentional in your craft, this is a hands-on workshop that delves into the messiness of sense-making, offering you a reflexive space to learn how to analyse and synthesise qualitative data through guided practice. This workshop will cover topics like how to work with data, structure your insight statements and present them with impact.
What You’ll Learn
- Different processes when working with data: categorising, clustering and layering
- Conceptual and emotional frameworks for interpreting data
- How our existing mental models help or hinder the sense-making process
- The 5 criteria for what makes a good insight
- How to present insights effectively
This is for you if…
- You want to improve your analysis skills as a UX/design researcher, design thinking practitioner, or team member involved in any form of qualitative or action research.
- You wonder what is in the “black box” of creating powerful insights from qualitative data.
- Your team members or stakeholders have described your research findings as “obvious”, “uninspiring” or “sounds duh”.
- What you thought were strong findings which didn’t seem to have an effect on your audience.
- You want more quality and consistency in your sense-making skills.
About the Trainers
Lye Yen Kai
DIRECTOR, ADVANCING.SG
Yen Kai has more than 15 years of training and facilitating experience in focus group discussions, strategic planning and group interviews. His practice focuses on facilitating participants to sense-make from data. Over the years, he has designed processes that guide participants to gain deeper insights by integrating processes from Technology of Participation (ToPTM).
Hong Khai Seng
FOUNDER & DIRECTOR, STUDIO DOJO
Throughout his 20-year career, Khai Seng has conducted more than 1,000 design research sessions, including stakeholder interviews, in-depth interviews, user testing, contextual inquiry, diary studies and in-field ethnographic research. He has also managed and coached research teams.
Frequently Asked Questions
- Must I have a research background to attend?
While having a background in qualitative research will be useful as you will have experience working with data, this training is relevant for anyone who is tasked with analysis of qualitative data from interviews and desk research. - What’s the size of the workshop?
We are planning for 24 participants. - I can’t make it for these dates. Is there another run of this workshop?
The runs for 2025 are planned as listed. Please follow us on our social media (LinkedIn, Instagram) to get updated when the dates for our 2026 schedule is released (around end December). - Are there group discounts?
If you are purchasing tickets to this workshop as a group, we will extend the early bird rates to the group. - Is Studio Dojo GST-registered?
The fees for our workshops are nett price, as indicated on our website. Studio Dojo is not GST-registered (yet). - I’m from a government agency, can you please submit an e-invoice instead?
Yes, we can! Please contact Zilin at billing@studiodojo.com with the necessary information. - I would like to claim the workshop fees from my organisation. Please advise on how I can register for this workshop.
Kindly contact Zilin at billing@studiodojo.com and she will follow-up with you based on your organisation’s requirements, as much as possible. - Can I use my SkillsFuture credit (SFC) for this workshop?
At the moment, our workshops are not eligible for SFC claims nor any other training grants/subsidies.
Testimonials from past participants
“This workshop feels like a real cheat sheet to help me excel in my UX career. The instructors were very deliberate with their pedagogy and I gained more than I could have hoped for in just three days.”
AnOCBC
“Professional trainers and a lot of hands-on practical activity helps learnings stick on better. Thanks Kai Seng and Yen Kai! :)”
Felicia
“Highly recommended course on sense-making and learning to make good insights through the experience of Khai Seng and Yen Kai that will help you to adopt new mental models.”
Cheryl WongGovTech
“I think this workshop gave me some sort of assurance and a little bit of validation for the work I have been trying to do. It’s definitely helpful to help non-researchers see the intensity behind the sense-making and the amount of effort that goes behind it.”
Cam
“Get mind blown on how crafting insights is a craft.”
YurongGovTech, Designer
“Come learn how to turn your data into insights.”
RuthMy Working Title
“Super worth your energy, time, money—You will see the world and your data differently!”
Design Lead
“This workshop is useful to navigate brand positioning, consumer segments work for brands. Even if you are a cross functional partner not directly involved in research/ qualitative user interviews, you will definitely come out of the workshop more equipped with questioning the processes of researchers or models to apply to your work.”
Anon
“The frameworks and concepts shared are valuable and applicable in various contexts. I'm excited to use these tools to tackle and reframe problems with new lenses.”
NA
“It’s an incredible experience of 3 days of in-depth learning and hands-on activities. It truly changed the way I think of insights. There are so many ways to cluster and synthesise data. Highly recommend to all who are willing to do research and need to come up with good insights!”
Nicole LiGovTech
“If you have always struggled with articulating your intuition, this workshop is perfect for you!”
Si MinUX designer
“If you’re doing research, OD or strategy work in complex space, this course is for you!”
Leon
“It was a challenging but rewarding course. Recommended for anyone who needs to analysis research data and insights and tell a good (insightful and actionable) story to your stakeholders.”
ColetteGovtech, Design researcher & Service designer
“Beyond the thought-provoking frameworks, the workshop is a great space to apply the frameworks with others of varied levels of understanding and mastery.”
Aliff
“For those interested to make sense of our complicated world.”
Lin WeiUnited Design Practice, Founder
“Like attending 5 courses by different managing consultants.”
Anonymous
“You will be taught insights to understand insights that matter. New ways to see the same data; it is the art of appreciating.”
NA